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Market Insight from the Experts

11/03/2014

Market Insight from the Experts

Informed dairy knowledge and innovation helps build business

Today’s foodservice operators need more than products from their dairy supplier – they also need market insights and a steady stream of new, on-trend products that meet customer needs. As a farmer-owned cooperative and leading dairy producer, Land O’Lakes provides these types of resources to help foodservice operators succeed in the ever-changing marketplace.

To help operators manage risk in the volatile dairy marketplace, Land O’Lakes shares its extensive market knowledge with its foodservice partners via monthly webinars that deliver valuable insights about current factors driving the US dairy market. These convenient webinars give participants the opportunity to ask questions and tap into the knowledge of Land O’Lakes commodity experts. And for professionals seeking a firmer understanding of dairy market fundamentals, Land O’Lakes offers Dairy 101 educational services that explain all the basics of the dairy industry. Armed with the latest market knowledge, foodservice operators can confidently make informed decisions when purchasing their dairy products.

On the new product front, a sure-fire winner is new Land O’Lakes® Performance Cheese products featuring bold and unique flavors - Sharp Cheddar and Italian Blend, a combination of Asiago, Parmesan, Romano and American cheeses. Both are flavorful choices for preparing patrons’ favorite dishes quickly and easily.

Like all Land O’Lakes® Performance Cheeses, the two new flavors deliver creamy texture and delicious taste with great holding time in the steam table, so they uphold operators’ reputations for pleasing their patrons through bold and memorable flavor. The flavors were so good that 56% of chefs who tried the new flavors were inspired to create a new menu items to surprise and delight their patrons and to help drive traffic and check averages. Land O’Lakes® Italian Blend Process Cheese Product triggers inventive menu items such as Turkey Pesto Ciabatta, Baked Italian Artichoke Dip, Mediterranean Pull Apart Bread and Panzanella Bread Salad – see Menu Management for more ideas. Land O’Lakes® Sharp Cheddar American Process Cheese Product is also highly versatile and works in such items as Ham & Cheese Breakfast Skillet, Turkey Cheddar Panini, and Cheese Fries – reaching all menu and dayparts.

Succeeding in the competitive foodservice market requires operators to continually provide a variety of new, flavorful menu items while keeping a close eye on the bottom line. Land O’Lakes® Performance Cheese products with new bold flavors provide great value, ease-of-use and smooth melt to meet operators’ needs.

All this comes from a foodservice partner committed to sharing valuable dairy market insights and recognizing that innovation is essential to helping operators build their business.

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