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Why Serve Artisan Bread?


Why Serve Artisan Bread?

A high quality True Artisan bread brought to the table can set the stage for a positive dining experience

  • 81% of consumers expect to be served warm bread before a sit down meal.1
  • 90% of operators agree that good bread can entice patrons to return and recommend their establishment to others.3 

There is great upside sales potential for establishments who sell sandwiches made with True Artisan bread

  • 81% of consumers cited bread quality as essential to a good sandwich.2
  • 96% of operators agree that the bread is the key to delivering a great sandwich.2 

Operators see the value of purchasing breads bearing the True Artisan bread seal

  • 75% of operators agree that the True Artisan seal constitutes a unique point of differentiation.3
  • 68% of operators agree the True Artisan seal would help distinguish Artisan bread from Crusty bread.3 

For more information on Ralcorp Frozen Bakery Products, visit or call 1.888.790.7238. Click here for a full product brochure and visit our website at to learn more about True Artisan bread! 

1 Source: Technomic Away-From-Home Bakery Study, April 2009

2 Source: Technomic Sandwich Consumer Trend Report, March 2010

3 Source: Technomic iLAB Study, December 2010