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Southern Twists on Breakfast


Southern Twists on Breakfast

From chicken and waffles to bacon and…everything, favorite breakfast foods are not just for breakfast anymore. And they’re growing in popularity—breakfast is expected to be a $33.4 billion business by 2015.1

Operators can capitalize on the daypart versatility and popularity by infusing breakfast dishes with southern flair. Southern cuisine is one of the Top 10 trends for 2014 according to Flavor & The Menu, and these familiar flavors are starting to show up on mainstream menus in surprising ways.2

Anytime Entrees

Adding flavorful mix-ins to Hellmann’s® Real Mayonnaise can give a unique twist to favorite southern breakfast dishes, like this recipe:

Chicken and Waffle Sandwich Recipe

4 oz. Hellmann’s® Real Mayonnaise

6 tsp. pure maple syrup

1/10 tsp. cayenne pepper

8 oz. shredded cabbage and carrots

8 waffles, heated

2 oz. breaded cooked chicken breast

8 slices applewood-smoked bacon, fried until crispy

4 oz. tomatoes, thinly sliced

  • Prepare Maple Coleslaw: In small bowl, combine mayonnaise, maple syrup and pepper. Stir in shredded cabbage and carrots. Refrigerate 1 hour or until ready to use.
  • Layer 1 waffle with 1 chicken breast, 2 slices bacon and 1 slice tomato. Top with 2 oz. Maple Coleslaw and remaining waffle; repeat to make 4 sandwiches.
  • Serve immediately.

Classic menu items hit the breakfast craving spot as well. Biscuits and gravy experienced 133% growth at fine dining restaurants over the past 4 years.3 A quality scratch-like gravy, like LeGoût® Peppered Biscuit Gravy, can save operators time without sacrificing quality.

Flavorful Beverages

Lipton® Hot Tea pairs well with breakfast as an alternative to coffee, and operators can create a unique tea experience with recipes like this one:

Bombay Apple Tea Cheer

6 oz. Lipton® Specialty Spiced Chai Flavored Black Tea

¼ stick cinnamon

3 oz. apple juice

1 Tbsp. maple syrup

Heat all ingredients gently until warmed.

You can share resources to help your operators select the right tea for their guests.


1Mintel Menu Insights, August 2011

2“The South Rises” Flavor & The Menu Top 10 Trends 2014; Technomic Market Briefing, Dec. 2011; Recipes:

3Datassentials Menu Trends, State of the Menu Trend Report July 2013