Font Size:
Extranet > NetNews > Trends >
Elevate Breakfast Offerings

06/16/2014

Elevate Breakfast Offerings

Elevate Breakfast Offerings with Premium Perdue Foodservice Products

Restaurant consumers in the United States showed a growing appetite for breakfast last year, increasing their visits at the morning meal by 3%, while traffic for most other dayparts fell, according to a new report by The NPD Group.1 As the breakfast daypart continues to grow and drive sales in restaurants nationwide, operators are looking for stress-free ways to expand their morning menu offerings. Perdue Foodservice makes it easy to help grow sales with a full selection of premium, flavorful breakfast favorites like turkey sausage, turkey bacon and breakfast chicken sandwiches.

Offering breakfast is a great way for operators to attract more consumers and increase business, especially when using relatively inexpensive ingredients such as eggs and breads. Plus, menuing portable options like breakfast sandwiches and wraps will attract consumers looking for a fast, convenient meal on the go. According to Breakfast Genius, 49% of quick-serve chain menus offer an egg breakfast sandwich with an average price of $3.00. While breakfast burritos are not as common, they can still be found on 28% of quick-serve chain menus and the average price is $1 more than sandwiches.2 Operators can create a variety of signature breakfast burritos using different combinations of eggs, cheese, meats and even veggies. For operators who don’t have time to cook breakfast to order, the Clux Delux®brandoffers a fully-cooked breaded chicken breast sandwich with a Grab ‘n Go foil lined bag – simply heat and serve.

As consumers are increasingly becoming more health-conscious, menu mentions of better-for-you breakfast choices like yogurt and protein-packed sandwiches will likely continue to grow. Health-conscious consumers will appreciate low-fat alternatives to traditional breakfast staples like turkey sausage and turkey bacon. Egg whites are a breakfast trend for 20143 and a go-to breakfast for consumers looking for healthier options. Natural, antibiotic free proteins are also becoming popular among consumers seeking healthy, sustainable options.4 By offering delicious proteins made with all-natural* ingredients and no antibiotics EVER such as Harvestland® Ready-to-Cook Turkey Breakfast Sausage Links, operators can meet consumer demands.

Harvestland® sticks to strict guidelines to ensure their products meet the following:

  • No Antibiotics EVER
  • All Vegetarian Diet
  • No Animal By-Products
  • All-Natural* Ingredients
  • No Hormones or Steroids Added**

Forecasts for breakfast traffic call for a 7-percent increase over the next nine years, with quick-service brands’ morning traffic expected to grow 9 percent over that time.1 Whether already offering breakfast or planning to add a morning menu, Perdue Foodservice offers a variety of delicious, wholesome items to enhance breakfast. Operators can serve up any of the below to easily expand their morning menus with healthier, lower-fat alternatives to traditional breakfast items:

  • Perdue® Fully-Cooked Turkey Sausage Links, mild, 1 oz.
  • Perdue® Fully-Cooked Polish Turkey Sausage
  • Perdue® Fully-Cooked Turkey Sausage Patties 1.2 oz. (mild)
  • Perdue® Ready-to-Cook Sliced Turkey Bacon
  • Harvestland® Ready-to-Cook Turkey Breakfast Sausage Links 
  • Harvestland® Fully-Cooked Diced Chicken Breast
  • Clux Delux® Fully-Cooked 2 oz. Breakfast Sandwiches w/ Bags

Perdue® and Harvestland® products are available nationwide. For more information on the Perdue Foodservice portfolio of products, please contact poultry.expert@perdue.com or call 1.888.737.3832. Visit perduefoodservice.com.

1 Breakfast Led Restaurant Traffic Growth in 2013, Nation’s Restaurant News, March 2014

2 Breakfast Insights in Honor of Taco Bell’s National Roll-Out, Food Genius, 3/24/14

3 2014 Restaurant Industry Forecast, National Restaurant Association, 3/11/14

4 “Houlihan’s introduces antibiotic-free chicken,” Nation’s Restaurant News, 4/7/14

* Minimally processed. No artificial ingredients.

** Federal regulations prohibit the use of hormones or steroids in poultry and pork.

Home