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Smart Snacks for Schools


Smart Snacks for Schools

New Nature Valley™ Crisps from General Mills Foodservice Offer Smart Snack for Schools

Both regulation-ready and kid-friendly, new Nature Valley™ Crisps in cinnamon and chocolate chip are the latest addition to General Mills’ snack portfolio, dedicated to helping schools build participation while meeting the 2014-15 USDA “Smart Snacks in Schools” standards.

The new snack, from the #1 grain snacks brand among U.S. consumers,1 provides a flexible a la carte and reimbursable meal option. Each 1.2-ounce bag of Nature Valley Crisps contains three oat biscuits and meets 1-ounce equivalent grain guidelines, giving operators a versatile complement to breakfast and lunch. Less crumbly than many comparable snacks, they are ideal for on the go and are a great snack option throughout the day.

“Kids just want a snack that tastes great, but parents and operators appreciate snacks that are both wholesome and versatile,” said Alyca Judge, K-12 senior marketing manager, General Mills Foodservice. “This new offering from Nature Valley can help boost all-day sales, excitement and participation while meeting new regulations.”

For more information about new Nature Valley Crisps and other Nature Valley snacks, operators can contact their General Mills Convenience & Foodservice representative or visit

About General Mills Convenience & Foodservice

The General Mills Convenience & Foodservice division serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, and Gardetto’s. Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales.

1 – 1AC Nielsen Total US Expanded AOC Fiscal Month Ending 01/25/14