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Break Out of the Bowl


Break Out of the Bowl

Break Out of the Bowl” Features Inspiring Cereal Recipes and Ideas

General Mills Convenience & Foodservice is offering a new resource for C&U foodservice with recipe ideas using student-favorite cereals in new and exciting ways.

Break Out of the Bowl is a free cereal treat kit featuring a collection of recipes to transform bulk cereal offerings into delicious snacks and treats. Each kit also includes table tents and clings to promote the freshly-made cereal treats, plus a hard copy of the recipe book. The kit, available digitally or in print, offers eight delicious recipes for cereal treats with a seasonal twist including gluten free options that use Chex, the only gluten free cereal in foodservice.

Recipes include:

  • Cinnamon Toast Crunch® Bars
  • Gluten Free Chex®
  • Curry Crunch
  • Lucky Charms® Bars
  • Golden Grahams® S’mores Bars
  • Chili Crun--]cha--]cha and more!

General Mills’ cereal is not just for breakfast. It can be used in a variety of fun, treat recipes that will help increase sales in campus retail locations and bring excitement to the dining hall.

Operators can visit to receive a free point-of-sale kit and find the recipes.

About General Mills Convenience & Foodservice

The General Mills Convenience & Foodservice division serves the convenience, foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed.

Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles and Gardetto’s.

Headquartered in Minneapolis, Minnesota, USA, the division generates $2 billion in annual sales.

Contact Sarah Peterson by phone at 1.651.646.8233 or via email at