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More Consumers Munch on Brunch


More Consumers Munch on Brunch

Traffic growth at brunch outpaced all other dayparts…growing 9%!

More and more operators are featuring Brunch menus, 39% more since 2009.*

  • Overall, 11% of commercial operators serve Brunch. Casual Dining and Fine Dining operators are most likely to feature Brunch menus, 17% and 15% respectively.1
  • To peak consumer interest, operators are featuring more Brunch focused Burgers and Pizzas as well Mexican and Asian inspired menu items.*
  • Despite unconventional Brunch items appearing on more menus, traditional breakfast foods still rule Brunch menus and win over the most consumers.

With Eggs being the top selling food item as well as a cheaper protein option, Brunch has potential to be a significant profit center. On average, consumers spend $7.57 for Brunch.2

Top ordered foods at brunch:

  • Eggs (including Omelets)
  • Hashbrowns/Homefries
  • Bacon
  • Breakfast Sandwiches
  • Fruit

Michael Foods has the right products to complement this growing trend. Visit Michael Foods online at

1 Datassential Menu Trends 2013

2 The NPD Group, CREST January 2013