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Content is Digital Marketing Fuel


Content is Digital Marketing Fuel

The bits and bytes of digital marketing include online advertising, blogging, social media, content marketing, e-commerce, e-mail and many other forms of online tactics. However, there’s one element that is common to all forms of digital marketing; accurate, engaging and relevant information, or as we currently refer to it…content. 

Georgia-Pacific supports your digital marketing efforts by providing an arsenal of resources at your fingertips that help present and sell Georgia-Pacific products and solutions. GPs online catalog, GP Pro YouTube channel, GP Pro LinkedIn page and GPXpress® customer portal are packed with valuable content for your use.  

Here are some of the best places to discover quality content to use in your digital marketing: 

  • Georgia-Pacific Pro Online Catalog
    • Mounting/Installation instructions
    • Specification Sheets
    • Cleaning/Troubleshooting Instructions
    • Sustainability Information
    • Create Custom Product Sheets
    • LEED Information
    •  Instructions for replacing specific parts within a product
    • ADA information, and more 
  • GP Pro YouTube Channel
    • Testimonials
    • Sustainability Overview
    • Installation and loading tutorials
    •  Maintenance and troubleshooting  
    • Optimizing tips
    • Product overviews
    • Product introductions 
  • GP Pro LinkedIn Page
    • Updates, articles and current trends on business segments and product categories with new, cutting edge content frequently.  Recent topics include:

▪      Foam vs Paper

▪      Paper And Packaging

▪      Densification Trend In Office Buildings  

▪      Impact Of Hospital Acquired Infections

▪      Sustainability

▪      Hand Hygiene Compliance Rates

▪      And more great content added frequently 

  • GPXpress® Customer Portal 
    • Pricing and order management
    • Industry best practices
    • Online training sessions
    • Create custom branded sell sheets. 
    • Cross reference competitive product
    • Order products for tests and trials
    • Share product videos Create a custom branded sell sheet 

Learn more by watching this 3-minute video and then sign up for your account! Ask your sales manager about gaining access to GPXpress.

Georgia-Pacific understands that to sell a product successfully, you need an in-depth knowledge of how it works, its benefits to customers and the support of relevant industry expertise. That’s why we’ve developed these resources for you to help you succeed in your own digital marketing!