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Transparency is Trending


Transparency is Trending

Now more than ever, diners want to know what’s actually in their food. They seek fresh, natural and minimally processed items, as well as functional foods with beneficial ingredients.

Consumers are becoming increasingly skeptical about the ingredients in foods prepared away from home, so it pays for operators to be transparent. Millennials are especially wary of ingredients from major food companies—three out of four agree that food companies should be straightforward about how their products are made. Millennials also consider animal welfare and ethics to be important issues. Nearly 60% of millennial consumers say they will no longer purchase products from a brand that’s been deemed unethical.

To help your operator customers support a dedication to animal welfare, suggest eggs, meat, poultry and dairy products that bear the American Humane Certified seal. This seal is awarded by the American Humane Association—a reputable organization that’s been setting standards in animal welfare since 1877—to brands that meet or exceed more than 200 rigorous, scientifically based standards. Created with input from animal science experts, the thorough, comprehensive program requirements ensure the “Five Freedoms of Animal Welfare:” freedom from hunger and thirst; freedom from discomfort; freedom from pain, injury or disease; freedom from fear and distress; and freedom to express normal behaviors.

All Butterball turkeys are raised on family-owned farms, where individual farmers provide the daily care of the animals in accordance with the American Humane Association. Field and veterinary staff visit regularly and monitor to make sure Butterball's high standards are met.

If operators feel good about the food they’re serving, diners will feel good about eating it, too. Explore a range of delicious, versatile turkey products your customers can always serve with confidence.