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The Green Cloud


The Green Cloud

The success of a corporate sustainability program translates into a solid return on your investment in a number of ways. Consider the following:

Improves Attitude and Employee Productivity

Large companies such as Johnson & Johnson, Office Depot, and Staples all report increased employee satisfaction as a direct result of the green initiatives implemented throughout every part of their business infrastructures. Customers and clients respond positively to authenticity. When an employee truly believes in the company’s goals and genuinely promotes the products sold by the company, everyone benefits. Green initiatives including greening your supply chain promotes a sense of cohesion among diverse parts of the company and positively impacts corporate culture. Increased dialogue between all components of a green supply chain affects a larger community, promotes a stronger corporate image and increases brand recognition internationally.

Eco-Consumers Boost Green Loyalty

When the Method brand of environmentally responsible cleaners hit retail shelves in early 2000’s consumers responded wildly. Unlike consumers a decade ago, today’s eco-conscious spenders tweet about, friend, rate, and blog about their favorite eco company. They find and build an international (free) mode of advertising for your product. From Ben and Jerry’s to Method being green can help you clean up in more ways than one!

Green Initiatives Save Money

Looking for a few extra marketing dollars? Consider this: the EPA reports that if everyone in the United States made a few low to moderate cost changes in water use alone, 3 trillion gallons of water would be conserved each year totaling a total savings of 18 billion U.S. dollars. Completing a free or low cost energy audit and making highly cost-effective changes can free up resources to divert elsewhere.

With a little research you can find the right product that will start the savings pouring in; if your company has an interactive blog or Facebook site consider asking your clients and employees for their opinions on their picks for the “good, the bad, and the ugly” of green choices. Consider a customer and employee appreciation event to celebrate your progress and promote your future green goals.


Greening a supply chain and promoting a corporate infrastructure of sustainability takes strategy, a commitment of resources, and sometimes a shift in company culture. Many businesses have successfully bridged the gap and provide strong cases studies as you move forward. In addition, consulting with professionals who have corporate or campus sustainability training through a certified and highly ranked program can help you tailor a program to your unique product line and client base. As more and more companies of all sizes green their supply chain and make changes to their overall business structure, becoming more sustainable becomes vital to competitive survival. With increased employee satisfaction, intensified brand loyalty, and impressive returns on investments, the environment is not the only winner; the sky’s the limit – reach for the clouds!

Source: University Alliance