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A Brand Refresh and Refocus

04/04/2016

A Brand Refresh and Refocus

Operators are always looking to provide on-trend offerings for their patrons. In fact, premium seeds and grains like quinoa, are showing 300% menu incidence growth in the last year alone!1

Low fat, high fiber, vegan offerings that fit into a “healthy AND delicious” category are growing in relevance… which is why Simplot is excited to announce a brand refresh and refocus.  

Simplot’s UpSides brand is transitioning to GoodGrains with three key areas of change:

  • Updated packaging and logo
  • Enhanced recipes in current SKUs (in FDCs beginning May 2016)
  • Innovative, NEW SKUs

What won’t change is our commitment to providing delicious, on-trend whole grain and vegetable blends that meet consumer demands for healthy menu items.

  • No artificial ingredients or flavors
  • Vegan and non-GMO
  • High in protein and fiber

Operator benefits include:

  • 100% useable, no waste
  • Quick preparation
  • Consistency – quality, appearance, pricing
  • IQF - use what you need

Visit Simplot Foods online at simplotfoods.com.

1Source: Datassentials, Technomic Menu Monitor 2015

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