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Pairings Are a PLUS for Tips

01/11/2016

Pairings Are a PLUS for Tips

When guests order an entrée, appetizer and alcoholic beverage for dinner, check averages are 47% higher than average!1 That’s good news for servers, good news for operators and great news for your business. It means the more they sell, the more everybody earns.

When operators are trying to bring profitable pairings to the table, their most valuable tool is their serving team. With some simple server training, operators can empower servers to upsell food and drink pairings that guests will love. Share these server training tips with operators and you’ll help make pairings a big PLUS for business:

Promote: Sharing the news of limited time food + drink combos can help demonstrate the excitement that will entice guests to order.

List: Keeping the beer, wine and cocktail list handy makes it easier to offer pairing recommendations for any meal guests order.

Upsell: Asking drinkers if they’d like to try a specific premium beer, wine or top-shelf liquor can help increase their check, and servers’ tips.

Suggest: Just drinks? Offering small plates that pair well with guests’ beverage orders can help servers add food to every tab.

In addition to great suggestive selling, great products help ensure the success of pairings. McCain® Flavorlasts® Fries can help operators create irresistible bar bites and sides, perfect for pairing with their signature cocktails and craft beers. Flavorlasts Fries hold just-cooked look and flavor for up to 15 minutes after frying and deliver the natural potato taste that guests crave. Share this on-trend pairing idea featuring McCain® Flavorlasts® Skin-On Thick Cut Fries to help operators get started:

 Try This: All American Duo

McCain® Flavorlasts® Skin-On Thick Cut Fries tossed with sea salt and pepper complement a zesty shaved roast sirloin sandwich with red pepper aioli. Serve with a hearty American porter

Go to the McCain® Idea Feed™ for more serving tips and pairing ideas that will help solidify your role as an operator resource. 

1NPD Group 2015.

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