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The Best Just Got Better

12/14/2015

The Best Just Got Better

There are exciting new enhancements to the Simplot RoastWorks® product line that are making their way to the marketplace. 

What are the enhancements?

Product: We have enhanced our product by now roasting with olive oil. Roasting continues to grow on menus and adding this on-trend, healthy oil not only elevates our product offering, but also replicates what an operator would do when roasting from scratch. This reformulation was done in conjunction with sensory testing to insure our products maintain their original flavor profile, texture and appearance.

  • No “Big 8” allergens, artificial flavors or colors
  • K-12 friendly – replaced wine powder
  • Consistent seasoning coverage, BOH cut
  • Enhanced flavor, aroma and appearance
  • Better quality (color and piece size), consistent seasoning coverage
  • Enhanced roasted appearance, texture, cut size 

Packaging: Our refreshed packaging continues to be retail ready and highlights our new RoastWorks logo and the addition of olive oil. In addition to that, we have also incorporated Spanish translation into both the poly and corrugate graphics to be more operationally friendly. 

What’s changed?

For RoastWorks products that contain oil, we are transitioning from the current soybean or canola oil to olive oil.

Case Graphics

  • As part of the olive oil transition, we are upgrading our packaging graphics.
  • Spanish translations have been added.

Please Note: As we work through the olive oil and packaging transition, there will be a limited amount of product packed into clear poly bags and printed RoastWorks corrugate. This is not a production error and the product in the bag is standard RoastWorks product that will be labeled accordingly on the corrugate. The following SKU’s will be impacted: 

  • Baby Bakers – 10071179000488
  • Rosemary Redskins – 10071179757672
  • Yukon Golds & Redskins – 10071179751663
  • Peppers & Onions – 10071179677796
  • Corn & Black Bean Fiesta – 10071179777762 

For information on the complete line of RoastWorks products, click here. And, visit Simplot’s dynamic, new website! Go online to simplotfoods.com.

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