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Small Bites: Big Impact


Small Bites: Big Impact

New Morningstar Farms® Spicy Black Bean Sliders Offer Your Customers Small Bite and Big Impact!

Kellogg now offers your operator accounts another way to enjoy the delicious Morningstar Farms® Spicy Black Bean products with new Morningstar Farms® Spicy Black Bean Sliders.

  • Popular MSF Spicy Black Bean Formula
  • Slider patty developed for 3” bun:
    • 2.66” diameter
  • 54ct Bulk Pack (packed by weight)

Spicy Black Bean SKUs are driving the majority Kellogg’s veggie growth

Slider menu penetration in Casual Dining has increased 57% since 2010*

Veggie options are growing faster than other proteins, creating new opportunities across dayparts**

Ideal for commercial restaurants, college campuses, B & I, the new Morningstar Farms® Spicy Black Bean Slider can be served as an appetizer or entrée.

Kellogg’s will provide a Demand Generation program to UniPro members for participation in these activities:

  • Member agrees to share 100 targeted street accounts. (minimum 50 accounts) - A targeted street account is defined as restaurants, bars, colleges where burgers, our veggie products, meat sliders or competitive veggie sliders are served.  Excludes National Accounts.
  • Kellogg’s will develop a sample kit to include product, sales brochure, recipes and rebate. Kit will ship with your DOT frozen orders (Valued at $3,000!). 
  • Kellogg’s Area Execution Manager and UniPro member mutually establish targets, sales calls made, volume expectations, and expected ROI.
    • Mutually review results at promotion close.
    • Sliders will be featured at a sales meeting for DSR sales training/kickoff.
    • Custom DSR Incentive and Operator Rebates available. 

For more information, please contact your Kellogg’s sales representative, call 1.877.511.5777 or visit

*Datassential Menu Trends 2014

**The NPD/Crest Onsite