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Enhance Your Protein Offerings

12/14/2015

Enhance Your Protein Offerings

Consumer demand for organically produced goods has shown double-digit growth in recent years.1 Additionally, organic uncooked chicken is expected to grow in foodservice 12% every year for the next five years.2 This reflects the overall increasing consumer demands for premium quality ingredients. 

Helping operators attract these consumers, Perdue Foodservice is leading the way by launching Perdue® Harvestland® Organic Chicken. The new line is USDA Certified Organic and made with absolutely no antibiotics ever. Formats include whole bird, boneless skinless breast and boneless skinless thighs. Certified Organic means the birds are raised in a free-range environment on certified organic farms, fed an organic non-genetically-engineered diet* with no animal by-products and never, ever given antibiotics.

With new Harvestland® Organic Chicken, operators have the opportunity to boost sales as studies show that 63% of consumers would pay more for premium poultry.3 Additionally, 67% of consumers believe organic poultry is healthier, 4 and operators can feel good knowing they are serving a high-quality, better-for-you product.

When operators choose Harvestland® Organic Chicken they are saying:

  • Yes to:
    • Organic, non-GMO grain diet
    • All-vegetarian feed
    • Free range
    • Sunlight
    • Fresh air
  • No to:
    • Antibiotics
    • Animal by-products
    • Pesticides
    • Herbicides
    • Chemical fertilizers

Quality and convenience are just a few things to expect when choosing Harvestland® brand products. Harvestland® Organic NO ANTIBIOTICS EVER™ Chicken is free-range and fed a 100% organic vegetarian diet with no animal by-products. Perdue® Harvestland® Organic Frozen Chicken is available nationwide. For more information, visit PerdueFoodservice.com or contact Poultry.Expert@HarvestlandBrand.com or 855.673.4300.

*The chicken used in this product is fed a diet that contains non-genetically engineered ingredients. The USDA organic regulations do not permit the use of genetically engineered feed ingredients.

1 United States Department of Agriculture Economic Research Service, Organic Market Overview, April 2014

2 Westport Consulting, Organic Chicken Category Report, May 2015

3 Technomic, “Consumer Attitudes Towards Value-Added Poultry,” 2014

4 Technomic, “Center of the Plate: Poultry Consumer Trend Report,” 2015

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