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A Whole New Quick Service


A Whole New Quick Service

The fast food market is shifting, and some of the commonly held assumptions are proving false. When operators know their consumer and why they’re coming in, they can make the most of their menu by strategically delivering more of what consumers want.

What are consumers looking for?

Convenience is less of a consideration than it used to be. In fact, 60% of consumers are willing to go out of their way for a menu item they really want.2 Take a look at some top trends:

  • Small Menus: Led by the emergence of QSR-Plus, a segment in between fast casual and quick service, smaller menus are going big.3 When operators feature a few key items to choose from, they won’t scare off their consumer.
  • Quality Products: 92% of consumers say quality is the most important attribute when deciding which chain to visit.1
  • Bigger Flavor:If you build it bigger, spicier, crunchier, you’ll deliver craveable items guests are looking for.

Ultimately it’s the places that deliver the best flavor experiences in the best way that become the best option. Innovative, flavorful toppings like craft beer battered Brew City® Thin Cut Onion Rings make standard menu items into sellout menu items, and at the same time they diversify your sales. There are countless ways your operators can add quality, over-the-top flavor to core menu items for more traffic and higher check averages.  

  • Crispy Bite: Add some crunch with onion rings or onion straws for a mouthwatering experience
  • Melty Indulgence: Fried cheese favorites make it easy for operators to add this popular indulgence to core menu items
  • Sweet Surprise: Take advantage of the growing popularity of sweet potato fries by adding them as an ingredient
  • Bold Flavor: Spicy flavors like tangy pickles or beer battered jalapeno slices are a popular way to differentiate menu items

Share these menu ideas with your operators that feature irresistible McCain® products:

Smokin’ Chili Cheese Dog

The spicy crunch of Brew City® Jalapeño Bottle Caps®Jalapeño Bottle Caps® add just the right amount of wow to a classic all-beef chili cheese dog. 


Create an unforgettable flavor experience by topping a burger with crispy McCain® Babycakes® Homestyle Mini Potato Pancakes, caramelized onions, melted cheddar and a fried egg.

Pickled Chicken Wrap

An everyday favorite—a classic grilled chicken wrap—gets a tangy twist with crispy Golden Crisp® Original Breaded Pickle Chips and spicy mayo.

1 “True or False: Testing Common Assumptions about Quick-Service Restaurants,” Technomic, August 26, 2013.

2Datassential Eater Types & Occasions, 2014.

3 “The Strategy That Could Turn Around McDonald's, KFC And Subway,” Forbes 2015.