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Build Better Beverages

11/02/2015

Build Better Beverages

Specialty coffee consumption has increased by 10% over the past two years, further cementing specialty coffee as one of the segment’s beverage leaders. Not only does topping a beverage increase the price point, but consumers expect it, and are willing to pay for it. 

Specialty coffee consumption has increased by 10% over the past two years, further cementing specialty coffee as one of the segment’s beverage leaders. 

Consumers say just a few beverages are substantial enough to serve as a meal, and identify beverages made with foods, such as smoothies, milkshakes and fruit juice, as the best options to replace a meal. 

1400 Ways to Top a Beverage 

Across US Chains and Independents, there were over 1400 different menu items featuring beverages topped with whipped topping: 

  • Top Flavors include Chocolate, Vanilla, Coffee, and Liqueur flavors
  • Coffee/Espresso drinks were predominant
  • 57% of topped beverages on menus were alcoholic
  • Top Alcoholic concepts featured Irish Whiskey, Irish Crème, or Kahlua
  • Top Nonalcoholic concepts featured coffee drinks and milkshakes 

Rich’s Products offers a comprehensive view of Beverage Insights. Click here for the full report. Visit Rich’s online at rich.com for product information.

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