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Cheers to Summer!

05/18/2015

Cheers to Summer!

Fresh, flavorful beverages with seasonal appeal

Summer is almost here, and that means temperatures are rising, patios are open and guests will be looking for ways to cool off. Operators can appeal to guests this season with beverage LTOs featuring Lipton® Fresh Brewed Iced Tea.

Specialty iced tea is the second hottest non-alcoholic trend for 2015,1 and summer is a perfect time for operators to experiment with fresh fruit and flavorful syrups to create colorful and refreshing beverage options.

Since 90% of guests look at the beverage menu before ordering, operators can capture attention, create excitement and increase check averages with LTOs and unique offerings.2

According to Flavor & The Menu, “beverage menus are more than sales tools; among other things, they can help create a much-needed point of differentiation.” Beverages aren’t just an afterthought—they’re often the first and last thing guests experience at a restaurant.2

With the Lipton Tea Recipe Tool, operators can easily select the tea type, fresh garnishes, flavored syrups and mixers to create unique specialty iced tea recipes that guests will love.

You can also offer $10 off per case of Lipton® Fresh Brewed Iced Tea so operators can enjoy savings, now through June 30. 

1NRA “What’s Hot?” Chef Survey, 2015

2Flavor & The Menu, “Beverage Sales Boost,” July 2012

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