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10 Best Practices in Digital Media

11/04/2013

10 Best Practices in Digital Media

If you or your customers are currently utilizing digital media, here are 10 quick digital media best practices that you should know.

  1. Develop an Objective: Select an objective first and then select what social media tool you can utilize to meet this objective.
  2. Generic Email Address & Password: Create social platforms using a generic email address and password to allow other within a company/business access to monitor accounts.
  3. Content Calendar: Develop a content calendar to help guide future digital media posts and discussions. This will also help if more than one person is posting or sharing information.
  4. Create a Common Voice: When using a social platform like Facebook or Twitter, create a voice and character response style.
    1. Is your company more “corporate and professional” or “laid back and informative?”
    2. Consistently use a similar response approach such as singular (Using “I”), plural (We, Name of Company), persuasive or narrative response.
  5. The New KISS Concept: Remember KISS “Keep It Significant and Shareable” when creating and posting content to digital media platforms.
  6. Tweet 123 characters, not 140: If you want people to retweet content, make sure you leave space for the 17 characters needed for the “RT @yourname:". Thus 140 (character max) – 17 (my RT count) = 123 (length of my posts) and will help increase your retweet rate by up to 60%.
  7. Video Rule of Two: Keep your shots/slides less than 2 seconds each in order to continue engaging the viewer throughout the video.
  8. Respond to All Posts: Respond to all posts/comments/tweets regardless if they are positive or negative.
  9. Third Party Monitoring: Utilizing a free third party tracking company, like Hootsuite, TweetDeck or Social Mention can help save you time posting and tracking information on digital platforms.
  10. Conversation Not Numbers: Digital media can track the number of likes, followers and fans, but don’t base success solely on these numbers. A truly successful page will track the type of conversations coming from a digital media platform, not just the number.
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