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Help C-Stores Grow Their Business

05/04/2015

Help C-Stores Grow Their Business

Convenience continues to be a driving factor among foodservice purchases. So it’s no surprise convenience stores have been the best performing segment over the past three years, increasing traffic each year.1 According to Technomic, proprietary convenience-store foodservice has become a key area of opportunity across the country, comprising approximately 28% of retail foodservice and generating $11.2 billion in sales.2 By offering new and improved food options, operators can satisfy consumer demand for convenience while increasing traffic and revenue. Operators can help increase store traffic by offering fresh innovations, competitive pricing, faster service, and strong marketing.

In order to stay competitive and grow profits, it is essential for operators to understand their consumers. When it comes to food purchases at c-stores, many consumers look for healthy options but often give in to indulgent foods. Only a little more than a third of consumers believe that most convenience stores have healthy eating offerings available (38%) and 61% of consumers who have been to a c-store in the last three months agree that c-stores should carry more healthy foods.3 Therefore, advise operators to consider integrating healthier, fresh offerings like soup and salad bars, sandwiches and wraps. Kwik Trip, a La Crosse, Wisconsin-based convenience store operator in the upper Midwest, is on the cutting edge of an extensive whole grains program. The chain currently offers a healthy concessions program with a menu guide, balanced meals and shelf markers.4

Convenience stores serve as a prime destination for younger generations and people seeking fast, on-the-go options. According to a study by the NPD Group, convenience stores accounted for 11.1 percent of millennial food and beverage stops in 2014, up from 7.7 percent in 2006.5 By 2020, Millennials are projected to account for 40% of restaurant spending and are already the largest demographic visiting c-stores.6 Offering customized menu items could be the key to appealing to Millennials who are seeking fresh, made-to-order options.6 Many c-stores now feature touch-screen ordering systems so consumers can order fresh and personally customized sandwiches, salads and more.

When it comes to enticing consumers to order more restaurant-quality foods at convenience stores, the bottom line is fresh. And with more than 90 percent of consumers citing taste, flavor and quality as the biggest drivers of c-store food purchases,7 operators can feel good giving their consumers delicious, flavorful proteins from Perdue Foodservice. With strong brand appeal, fresh and flavorful Perdue Foodservice products can easily meet consumer demand for quality cuisine in a convenient setting.

The Perdue family of brands brings c-store operators a portfolio of products created to deliver great taste, convenience and quality. From classic items to products raised with no animal by-products and no antibiotics EVER – and everything in between – operators will discover delicious solutions for every day part, fine-tuned to convenience store consumer needs.

  • Clux Delux® - Top quality and great value merge in this line of prepackaged fully cooked grab-and-go chicken items that offer the added value of a recognized brand.
  • Perdue® - Offers a variety of convenient chicken and turkey products perfectly suited to your needs, with the delicious quality operators will be proud to serve.
  • Perdue® Harvestland® - Operators can help drive traffic, increase profit potential and differentiate from competitors with these on-trend, all-vegetarian-fed chicken, turkey, beef and pork products made with no antibiotics – EVER!

1Technomic, Convenience Store Market Intelligence Report, May 2014

2 Technomic Inc., 2015

3 Mintel, Convenience Store Foodservice – US, March 2014

4 Food Business News, “Fueling Growth for C-stores,” 1/12/15

5 Fast Casual, “Are grocery and c-stores a threat or opportunity for fast casual restaurants?,” 2/27/15

US Census Bureau Forthcoming Book “The Demographics of Demand: 2014 to 2020” by Peter Francese AlixPartners LLP

7Technomic, “Convenience Stores Market Intelligence Report,” 2015

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