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Handheld Foods Growing as Segment

05/04/2015

Handheld Foods Growing as Segment

Help Boost Menu Sales with Perdue® Harvestland® Premium Handheld Chicken

While younger consumers index the highest for handheld chicken1, it’s not just for kids. According to a 2014 survey, chicken tenders and breast strips were the number one breaded foodservice protein and a top-10 foodservice appetizer.2 Additionally, portable snacks accounted for 20% of all eating occasions.3

With 58% of consumers stating in a 2013 survey that they preferred the chicken they eat to be boneless,4 operators will be pleased to learn that Perdue Foodservice offers a full portfolio of boneless chicken tenderloins, strips and chunks from the Perdue® Harvestland® brand. The line includes:

  • Buttermilk Breaded Chicken Breast Tenderloins (54118)
  • Breaded and Pre-Browned Chicken Breast Tenderloins (54117)
  • Gluten-Free Breaded Chicken Breast Tenderloins (56203)
  • Breaded Chicken Breast Strips (56204)
  • Breaded Chicken Breast Chunks (56024)
  • Gluten-Free Breaded Chicken Breast Chunks (56803)

The latest addition to the Perdue® Harvestland®handheld chicken product line, the Buttermilk Breaded Chicken Tenderloin has a light, crunchy breading with a traditional, savory buttermilk flavor profile. With widespread appeal, these tenderloins can be menued as appetizers, entrées, salad toppers and sandwiches. Technomic found that buttermilk tender menu mentions have grown by 4.2% since 2013.5

As the demand for more wholesome products continues to grow, 60% of consumers stated in a 2014 survey that they were concerned about the use of antibiotics in animal agriculture.6 And with 63% of consumers stating that they were willing to pay more for meat raised without antibiotics, operators may be able to command a higher menu price for Perdue® Harvestland® handheld chicken products. 6

Both customers and operators can feel good knowing that Harvestland chickens are raised cage-free on family farms and fed an all-vegetarian diet, with no animal by-products and no antibiotics – EVER! By serving Perdue® Harvestland® premium chicken, operators have the opportunity to stand out from the crowd. 

By including Perdue® Harvestland®handheld proteins on their menus, operators can help boost sales and keep consumers coming back for more. Perdue® Harvestland® products are available nationwide.

Visit PerdueFoodservice.com. For more information on the Perdue® Harvestland® brand, please contact poultry.expert@harvestlandbrand.com or call 1.855.673.4300.

1 The NPD Group/CREST OnSite, Total Foodservice, Year Ending June 2014

2 Technomic, MenuMonitor, Q1 2014

3 Technomic Base: Q1 2014 (959 operators with menus in 2012-2013; Fastest-Growing items (5+ items in both periods) shown by comparing year over year)

4Technomic, The Center of the Plate: Poultry Consumer Trend Report, 2013

5 Technomic, Inc., March 2015

6 The NPD Group, YE February 2014

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