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Better Flavor. Better Prices.


Better Flavor. Better Prices.

Better Flavor. Better Prices. New All Natural* Choices.

You’ve known Tyson® Red Label™ chicken for Better Flavor, Better Prices and Better choices. Well, better just got better with a full line of new great tasting options made with all natural* ingredients. The new breaded and unbreaded additions to the Tyson® Red Label™ product line are the result of insights-driven culinary innovation. Tyson Food Service asked, and operators and consumers both said they want all natural options that contain no preservatives, no artificial colors and are minimally processed. “All natural” ranked highest above all other options as the most preferred “better-for-you” attribute,*** and many national chains are already moving in this direction.

But what good is better-for-you if it doesn’t taste better? A team of chefs, culinary-trained food scientists and product developers created the recipes for the new, delicious backyard grilled and crumb coated Red Label product flavor profiles made with all natural ingredients. What operators get is a full line of craveable filets, strips, tenders and boneless wings with no added hormones or steroids**, no preservatives, and no artificial ingredients—all with a great taste only available from Tyson Food Service

Visit or contact your Tyson Food Service representative for full product details, a buy one get one free operator offer, health trends insights, and more resources that will help build a better better-for-you menu. Details are also available in PICs.

*Minimally processed. No artificial ingredients.

**Federal regulations prohibit the use of added hormones or steroids in chicken.

***Datassential online surveys, April 2014. Tyson Focus Groups 2013-2014.