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New Site Enhances User Experience

04/06/2015

New Site Enhances User Experience

Improved Mobile Accessibility, Updated Look and Feel Enhance User Experience

Butterball Foodservice announces the complete refresh of ButterballFoodservice.com. The responsive, modernized design improves user functionality, making it easier for chefs and operators to access valuable content regardless of the device they use to view the site. 

The key drivers of the redesign were improved mobile accessibility and increased user engagement. A review of site analytics revealed the majority of site views were coming from mobile devices. This aligns with recent industry studies that found 78% of foodservice professionals either have or plan to have a smartphone in the next 12 months, and 52% either have or plan to have a tablet in the same time.1 Analytics also highlighted which content was most viewed, so the site was reconfigured to better integrate menu ideas, blog posts and videos throughout. 

Richie Jenkins, Senior Director of Marketing for Butterball Foodservice, says, “We are proud to be America’s trusted resource for all things turkey. Now our customers and foodservice industry professionals can easily access our product information, recipes and tips anytime, from any device. Users will appreciate the new mobile capability as well as the ability to get the information they need quickly and efficiently.” 

To experience the redesigned website, visit ButterballFoodservice.com

About Butterball Foodservice

For more than 50 years, Butterball, LLC has been a leader and innovator in the turkey industry. Headquartered in Garner, N.C., Butterball is the world’s largest vertically integrated turkey processor. As a division of Butterball, LLC, Butterball Foodservice is committed to responsibly supplying the highest quality products with the highest level of customer service. Butterball Foodservice gives chefs and operators even more reasons to love turkey with great-tasting products and menu ideas patrons’ love. For more information and recipe ideas, visit ButterballFoodservice.com. Find us on Facebook at facebook.com/ButterballFoodservice and follow us on Twitter at https://twitter.com/Butterballfs.

1FoodService Director and Restaurant Business Media Consumption Study, October 2014                   

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