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Premium Pastas without All the Work

04/06/2015

Premium Pastas without All the Work

Kraft Foodservice Expands Line of Simple Signatures Premium Macaroni & Cheese

Kraft Foodservice is excited to offer two new pasta dishes as part of their Simple Signatures portfolio. In addition to the original Classic White Cheddar and Twisted Elbow Macaroni, operators can now choose from Homestyle Cheddar and Shell Pasta made from real cheddar cheeses, as well as Creamy Parmesan and Gemelli Pasta made from real Parmesan and Asiago cheeses. KraftSimple Signatures makes it easy for operators to menu a delicious trio of premium pasta dishes without all the work.

Macaroni and cheese has had powerful year-over-year menu growth over the last four years and appears on more than 33% of today’s menus.1 According to a recent study, cheddar and Parmesan are the top two cheeses mentioned with macaroni and cheese on the menu at both independent and chain restaurants.2 And white cheddar menu penetration is up 65% since 2009.3 With scratch-made taste, texture and appearance, KraftSimple Signatures delivers smooth and creamy sauce made with real cheese, and firm, perfectly cooked pasta that holds its shape for the consistent quality customers demand.

The Kraft Simple Signatures product comes in a 7-oz., single-serve, frozen pouch designed for convenient microwave heating and portion control. Ready in just minutes, operators can serve as is or add a few simple ingredients to transform into a signature dish. Using any of the Kraft Simple Signatures premium pastas as a base, it’s incredibly easy to create upscale dishes with items already on hand. Whether adding protein, vegetables or toppings like herbs or breadcrumbs, operators can increase profits. For example, by adding lobster, the most-popular seafood ingredient in macaroni and cheese, operators can increase menu profits by 110% while bacon, the number-one protein for macaroni and cheese, can increase profits by 40%.2

Operators can count on Kraft Simple Signatures to deliver premium quality, convenience and taste; and they can enjoy increased check averages by offering premium pasta dishes with attractive margins.4 For a limited time, Kraft will be featuring a special promotion where operators can get a FREE case of Kraft Simple Signatures Premium Macaroni & Cheese for every case purchased, a savings of up to $100.For more information, contact your Kraft representative or visit kraftfoodservice.com/simplesignatures.

1 Datassential Menu Trends, "Comfort Foods", 2014

2 Datassential, Macaroni & Cheese Category Overview, 2014

3 Datassential Menu Trends, 2013

4 Datassential, “Average side dish price $7.42, Average entrée price $10.78”, 2014

About Kraft Foods Group

Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America’s largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company’s iconic brands includeKraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft’s 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor’s 500 and the NASDAQ-100 indices. For more information, visit kraftfoodsgroup.com and facebook.com/kraft.

About Kraft Foodservice

Kraft Foodservice is a division of Kraft Foods Group, Inc. (NASDAQ: KRFT), one of North America’s largest consumer packaged food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise, and resources to the U.S. foodservice industry. Visit kraftfoodservice.com for more information

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