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Distributor, Operator Offers Abound

01/12/2015

Distributor, Operator Offers Abound

News from AdvancePierre Foods - Re-Launch of Barber Foods® Tenders, NEW product alert and Burger Promotion.

Barber Foods Tenderloins

AdvancePierre offers a high quality line of whole muscle chicken tenders under our Barber Foods® and Barber Foods® Tortilla Crunchersbrands. To support this product line, and bring renewed attention to it, AdvancePierre will be offering both Distributor and Operator promotions to run February 1 until April 30, 2015. In addition to these promotions, we will be supporting this sales initiative with a full marketing program, including selling and training videos, selling and training brochures, menu cards, and in the Spring, trade advertising!

With a full portfolio of support materials, and an incredible product, this will be a great time to re-introduce the product line to existing operators, and to bring the product to new operators.

Distributor Promotion

  • $5 off every case sold
  • Maximum incentive $1,000 per distributor location
  • Offer valid February 1 until April 30, 2015.

Operator Promotion

  • Buy One Get One Free!!
  • Maximum 2 free cases per operator location
  • Offer valid February 1 until April 30, 2015.

Breakfast Fritters

In other news, AdvancePierre will be launching two NEW items in February under are newly created Breakfast Fritters line. An extension of our breaded offerings targeted toward breakfast applications, there will be two flavors available, Pork Sausage Hash Brown and Chicken Maple Waffle, both in a 1 oz. portion size. These new products offer profitability (up to 70% gross profit), versatility (multiple applications) and simplicity (freezer to fryer to plate in under 5 minutes). We expect these products to help penetrate a better mix of operator segments. As with our tenders, there will be Distributor and Operator promotions to support this launch, along with a full portfolio of marketing support materials. To help you and your operators build sales of this product

Distributor Promotion

  • $500 per pallet quantity on every pallet ordered (Applicable pallets must have 30 cs of each flavor and must ship within the first 30 days of contract.)
  • $5 per case on every case sold
  • Contract void on April 30, 2015 or after 90 days from contract start date (Offer begins February 1, 2015.)

Operator Promotion

  • 40 Breakfast Fritters 5.5 oz. Take-out cups free for every case purchased.
  • Offer valid February 1 until July 31, 2015

AdvancePierre Foods Burger Promotion

In an ongoing effort to simplify and streamline APF’s burger offering there will be efforts to take place against the number of SKUs currently offered. Along with those efforts, APF is always working to bring more focus to these delicious fully cooked burger lines. To assist in these activities there will be a distributor focused promotion with 2 major components to launch February 1, 2015.

Incremental Placement

  • $5 off per case up to $500 or 90 days
  • Promotional period to begin from initial contract date, not February 1.
  • Eligible products – All Non-CN, APF branded burger product lines.

Switch Out

  • $5 off per case to replace discontinued items up to $500 or 90 days.
  • Promotional period to begin from initial contract date, not February 1.
  • Eligible products – All Non-CN, APF branded burger product lines.

Watch for full details and promotional materials on these exciting opportunities to follow. Happy selling from AdvancePierre!

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