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Sweet Potatoes = Sweet Success

12/15/2014

Sweet Potatoes = Sweet Success

Consumers love sweet potato fries! In fact, category sales have grown 95% over the past 3 years. Capitalize on this rapidly growing demand with popular, profitable options from McCain Harvest Splendor® - the sweet potato fries with consumer-preferred quality and flavor coupled with operator-proven performance

Why Sweet Potatoes?

Popular

  • Customer demand is the #1 reason for menuing sweet potato fries
  • Health benefits – sweet potato fries are high in fiber, vitamins A and C and potassium and help meet the “better-for-you” demands of diners and parents

Profitable

  • Attract new customers – customers that don’t usually buy fries are ordering sweet potato fries
  • Patrons view sweet potato fries as “special” and they’re willing to pay a premium for them

Proven

  • Sweet potato fries increase perceived meal value – driving check averages & guest satisfaction
  • Repeat purchases – consumers say they plan to keep buying sweet potato fries

Why McCain Harvest Splendor®?

Splendid Taste

  • Voted #1 in category for overall flavor and quality
  • Naturally cured to deliver consumer-preferred natural sweet potato flavor

Splendid Quality

  • Best in category for overall quality

Splendid Performance

  • Extended hold time and great yield mean more profits for operators

The right products for operator menus in the cuts their customers are looking for:

  • MCF04965 – Harvest Splendor Sweet Potato Maxi Cut Fries - 6/2.5 lb.
  • MCF04566 – Harvest Splendor Sweet Potato Crinkle Cut - 6/2.5 lb.
  • MCF05074 – Harvest Splendor Sweet Potato Cross Trax - 6/2.5 lb.
  • 1000000728 – Harvest Splendor Sweet Potato Julienne Stix - 6/2.5 lb.

For menu ideas, product information and to learn more about these or other McCain products, contact your McCain sales rep or visit McCainUSAFoodservice.com.

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