Font Size:
Extranet > NetNews > The 2015 Consumer >
Post-Demographic Consumerism


Post-Demographic Consumerism

Why it's time to throw out the traditional (and tired) demographic models of consumer behavior!

This list is (almost) totally focused on innovation opportunities for today. But for those who want a BIG idea to wrestle with, then we've got the consumer profile that will take you into the future!

The 2 minute recap: people – of all ages and in many markets – are constructing their own identities more freely than ever. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more. 

Yes, younger, affluent consumers are still (usually) the earliest adopters of innovations. But now successful products, services and brands will transcend their initial demographics almost instantaneously. The takeaway? Never stop scanning all demographics for relevant new innovations.

Read the full Trend Briefing, including four strategies – with examples – on how to thrive in a post-demographic world, here.